Egypt

This project aims to develop a research programme that investigates the role of innovation in micro-enterprises’ marketing practices in driving performance.

This project aims to develop a research programme that investigates the role of innovation in micro-enterprises’ marketing practices in driving performance.

Through a field experiment on micro food retailers in Cairo, the research team investigates the importance of innovation in marketing practices for scaling and improving businesses.

Through a field experiment on micro food retailers in Cairo, the research team investigates the importance of innovation in marketing practices for scaling and improving businesses.

By analyzing small-scale enterprises in Egypt's carpet industry, this project disentangles causal effects of exporting on productivity and welfare measures, as well as analyzes the firm-specific factors that contribute to export success.

By analyzing small-scale enterprises in Egypt's carpet industry, this project disentangles causal effects of exporting on productivity and welfare measures, as well as analyzes the firm-specific factors that contribute to export success.

Pages