Naufel Vilcassim

London Business School

Naufel Vilcassim is Professor of Marketing and Chair in the Marketing Faculty at the London Business School (LBS). He is an expert on the use of economic theory and econometric techniques to analyze marketing problems. He has focused his research on problems in the areas of the marketing mix, competitive interactions and market structure, pricing and price promotion, marketing channels, measurement of market response to investments in advertising and household choice behavior. Currently, he is undertaking research that examines the role of managerial capital and access to business information tools in enhancing the business performance among growth-oriented microentrepreneurs in Africa (Uganda and Rwanda). Naufel holds an MBA from University of Texas and a PhD in Marketing from Cornell University.