Female Microentrepreneurs: Is the Home Calling Louder than the Business?

Research Note
Published on 29 November 2022


Can female microentrepreneurs extend their working hours to seize additional business opportunities? We study this question by randomizing incentives to complete additional market work, where we individualize the timing to after regular working hours using a purposefully developed smartphone app and high-frequency time use data.


Eyoual Demeke

Policy Studies Institute

Isabelle Salcher

New York University