Female Microentrepreneurs: Is the Home Calling Louder than the Business?

Research Note
Published on 29 November 2022

Abstract

Can female microentrepreneurs extend their working hours to seize additional business opportunities? We study this question by randomizing incentives to complete additional market work, where we individualize the timing to after regular working hours using a purposefully developed smartphone app and high-frequency time use data.

Authors

Eyoual Demeke

University of California, Berkeley

Isabelle Salcher

New York University