Firm Culture: Can Information Interventions Close Gender Gaps in Online Labour Markets?

Research Note
Published on 20 March 2023


We study the effects of information frictions on gender gaps in matching and hiring in online labour markets. Administrative data from the largest online job platform in Nigeria suggest significant gender differences in job applications, hiring and potential mismatch by gender. Women are less likely to apply to senior level jobs, despite being equally qualified for positions. Women are also less likely to be hired. We implement randomised experiments that provide information on these patterns, along with diversity encouragement information, separately, to applicants and hiring managers. The results so far demonstrate the importance of providing information to both sides of the online labour market and suggest that information can reduce gender gaps in employment by correcting misinformation among misinformed applicants and hiring managers.


Belinda Archibong

Barnard College

Francis Annan

University of California, Berkeley

Oyebola Okunogbe

World Bank

Ifeatu Oliobi

Columbia University