Pradeep Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business, where he conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. In addition to being a finalist for the O'Dell award in both 1996 and 2001, Pradeep is the recipient of the Hillel J. Einhorn Award for Excellence in Teaching and has been named one of the Chicago Booth's top professors by BusinessWeek. He earned a bachelor's degree in mechanical engineering from Banaras Hindu University in 1984, a postgraduate diploma in management from the Indian Institute of Management in 1986, and a PhD in marketing from Northwestern University in 1990. In addition to teaching at Chicago Booth, he has taught courses at the Harvard Business School and the S.C. Johnson Graduate School of Management at Cornell University. He joined the Chicago Booth faculty in 1995.
