Promoting growth by differentiating products is a core tenet of marketing. However, establishing and quantifying marketing’s causal impact on firm growth, while critical, can be difficult.
This project evaluates to what extent heterogeneity in the take-up of microfinance and heterogeneity in its impacts on entrepreneurs explain the impact of microfinance on allocative inefficiency within occupational choice and investments.
This project investigates the potential for financing 'virtual migration' by training rural youth in Bangladesh to become online freelancers, enabling them to export their labour services to a global online marketplace.
This project will conduct a field experiment in Ghana to investigate the effect of an exogenous expansion of female professional networks on firm performance and well-being of female entrepreneurs.
Despite the depiction of decisions to formalize informal firms as rational and ethical, many entrepreneurs in developing countries continue to operate informally regardless of its perceived illicit status.
Can large-scale peer interaction foster entrepreneurship and innovation? Vega-Redondo et al. (2019) conducted an RCT involving almost 5,000 entrepreneurs from 49 African countries.
This project examines the formal and informal institutions for dispute resolution used by microenterprises in Somalia, how access to them affects business outcomes and whether the provision of female-only saving and loan groups can redress gender imbalances in access to dispute resolution.
