Quality

A lack of trust in product quality can distort markets, reducing demand and investment. Can a low-touch information campaign improve confidence in fertiliser quality in Tanzania, raising demand for a critical agricultural input?

A lack of reliable information about fertiliser quality depresses farmer demand, reducing crop yields and negatively impacting livelihoods.

This paper studies the role of consumer information frictions in driving firms’ location choices within cities.

We study how incorrect and uncertain beliefs about product quality can persist in equilibrium, using the example of fertilizer in East Africa.

High-quality agricultural inputs play an important role in boosting agricultural productivity and supporting food security in low-income countries.

We study whether adding informed buyers to a market can improve the quality of goods supplied by sellers, in an environment where goods quality is difficult to observe.

Fertilizer use remains below recommended rates in most of Sub-Saharan Africa, contributing to low crop yields and poverty. Michelson et al. (2021) explore the role of fertilizer quality.