Restoring Trust: Evidence from the Fertiliser Market in Tanzania

Research Note
Published on 29 August 2023


A lack of trust in product quality can distort markets, reducing demand and investment. Can a low-touch information campaign improve confidence in fertiliser quality in Tanzania, raising demand for a critical agricultural input?


Hope Michelson

University of Illinois at Urbana-Champaign

Annemie Maertens

University of Sussex

Christopher Magomba

Sokoine Agricultural University