Women’s educational attainment has increased substantially but labor market outcomes have not experienced a commensurate increase in many developing countries. Through experiments with educated women on a job search platform in Pakistan, I find that salience of family job search advice decreases women’s job application rates by 20%; these effects are mitigated when women receive information about coworker gender. A broader set of results on job search and occupational choice elucidates that access to information about workplace attributes through a low-cost intervention allows women to direct their job search in a way that could mitigate costs associated with social norms.
