The Effects of E-Commerce on Business Performance

Research Note
Published on 1 November 2023


E-commerce improves the performance of small businesses selling to consumers but lowers product quality, as seen in a field experiment with nearly 800 Chinese writing brush producing firms in Jiangxi, China.


Jing Cai

University of Maryland

Wei Lin

Chinese University of Hong Kong, Shenzhen

Adam Szeidl

Central European University